Client: Orient Paper [A CK Birla Group Company] Project: Corporate Website Solution: Content + Design + Development
Redefining a Legacy Paper Brand for the Digital Age
Orient Paper [A CK Birla Group Company]

Project Background

Orient Paper, an 89-year-old CK Birla Group company, has been one of India's pioneering paper manufacturers. With a strong legacy and long-standing reputation, the company is now transforming itself into a modern, customer-centric, and sustainability-focused enterprise. However, its digital presence did not reflect this renewed positioning.

"We are excited to announce the launch of Orient Paper's newly revamped website and have partnered with Rite KnowledgeLabs for this project. The site beautifully captures our strategic growth story and our forward-looking journey. This digital asset is crucial for engaging with our stakeholders as we transform into an agile, innovative and customer-centric organization while maintaining our eight-decade CK Birla group legacy of trust, relationships, and collaboration."

Orient Paper [A CK Birla Group Company]

Ashwin Laddha

MD & CEO, Orient Paper

Highlights

  • Developed clear messaging that showcased Orient Paper’s transformation journey, sustainability initiatives, and strong leadership.
  • The product section was designed for marketing teams and channel partners to easily access the latest updates and innovations.
  • Rich visual storytelling across the site communicated the company’s human, employee-first culture.
  • The Careers section was built to appeal to young engineers and professionals with testimonials, culture stories, and video snippets.

The Challenge

Orient Paper’s previous website had several limitations:

  • It was dated, used largely for investor relations and compliance purposes.
  • It lacked storytelling and didn’t convey the company’s modern, transformation-led journey.
  • The shift toward innovation, sustainability, and customer-centricity needed to be highlighted with fresh messaging.
  • The company also wanted a product showcase section that would help attract distributors and sales partners.
  • A more human-centered, visual narrative was needed to reflect the company’s approach to people and partnerships.

The Solution

Orient Paper [A CK Birla Group Company]

Rite KnowledgeLabs was chosen through a competitive RFP process to deliver a content-led, business-focused revamp of the website.

Orient Paper [A CK Birla Group Company]

The project included:

  • Content Strategy & Writing: Deep research and interviews with the leadership team helped define key messages around transformation, customer impact, and ESG goals.
  • Storytelling Approach: The narrative bridged past and present, highlighting Orient Paper’s heritage while focusing on its future-ready, tech-driven initiatives.
  • UI/UX Design: A global, modern design system was created to give the website a sleek, intuitive, and engaging interface.
  • CMS Development: A custom CMS ensured ease of content updates for the internal teams and flexibility in publishing across sections like Careers, Products, and Sustainability.

Outcome

  • The new website became a high-impact platform for thought leadership and brand reputation.
  • Key sections such as About Us, Careers, Sustainability, and Products saw longer visitor engagement and deeper interaction.
  • The storytelling approach ensured consistency in tone and messaging, while the sleek UI supported content discovery.
  • Launched in sync with Orient Paper’s “Paper with Purpose” campaign, the site contributed to higher traffic, lower bounce rates, and positive internal and external stakeholder feedback.

Why Rite KnowledgeLabs Was Chosen

  • A content and storytelling-led approach, rather than just a visual UI exercise.
  • Focused on brand reputation and strategic positioning, not just SEO or technical revamps.
  • End-to-end solution: Research + Content + UI/UX + CMS Development under one roof.
  • Strong senior leadership involvement ensured messaging alignment throughout.

Explore Website

www.orientpaper.in

Ready to tell your brand’s story through a powerful corporate website?

Get in touch with us to start your digital thought leadership journey.

Get in touch