Client: Orient Paper [A CK Birla Group Company] Project: Annual Report Solution: Content + Design
Annual Report 2024–25 End-to-end Research, Content, Design and Print ready artwork
Orient Paper [A CK Birla Group Company]

Project Background

Orient Paper, one of India’s oldest and most respected paper manufacturing companies, approached Rite KnowledgeLabs to conceptualize, write, design, and deliver its Annual Report for FY 2024–25. This year’s theme was especially significant, reflecting resilience, transformation, and sustainability in a post-pandemic world with an eye on future-ready manufacturing.

The mandate was to go beyond a regulatory document and present a report that resonates with shareholders, analysts, policymakers, and internal teams alike—balancing statutory requirements with strong visual storytelling.

Highlights

  • End-to-end ownership: Structure, content, design, production
  • Research-driven Management Discussion & Analysis (MDA) section
  • Distinct cover design concepts reflecting the brand's legacy and modernity
  • Logical page flow and readability-focused pagination
  • Final files delivered for both print and digital formats

The Challenge

Annual Reports often run the risk of becoming dense, compliance-heavy documents with minimal brand voice. For Orient Paper, the challenge was threefold:

  • To communicate strategy, performance, and ESG initiatives clearly and compellingly
  • To ensure SEBI-compliant content structure while infusing a clear design language
  • To make the MDA section insightful and analysis-rich, not just a routine summary

There was also a need to integrate visuals, infographics, and data storytelling while maintaining traditional brand values.

The Solution

Orient Paper [A CK Birla Group Company]

Rite KnowledgeLabs brought a multidisciplinary approach to create an annual report that is as strategically sound as it is visually refined.

1. Narrative Structure & Flow

  • Designed a cohesive page sequence that guides the reader from vision to performance
  • Crafted an anchor theme that connects business priorities with stakeholder expectations
  • Developed clear sections for financials, operations, ESG, and management outlook
Orient Paper [A CK Birla Group Company]

2. MDA Content Development

  • Conducted deep-dive research on the Indian paper industry, input costs, sustainability trends, and Orient’s operational data
  • Wrote an insightful, original MDA section grounded in both macroeconomic context and company-specific strategy
Orient Paper [A CK Birla Group Company]

3. Design & Visual Language

  • Developed 3–4 unique cover design concepts ranging from abstract sustainability to bold industrial motifs
  • Used custom infographics, balanced white space, and typography for clarity and hierarchy
  • Final layouts were optimised for both print-quality output and digital PDF reading

Outcome

  • A professionally packaged Annual Report that aligned with investor expectations and regulatory compliance
  • Strengthened Orient Paper’s corporate identity through well-thought-through visual storytelling
  • The MDA section was appreciated by stakeholders for its clarity, research depth, and relevance
  • The report was well-received internally and externally as a marker of transformation and forward strategy
  • Print and digital-ready files enabled seamless distribution across stakeholders, analysts, and the stock exchange

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