Notedome, UK - rite knowledgelabs

Client: Notedome, UK Project: Corporate Website Solution: Content + Design + Development

Stronger Than Polyurethane: Notedome’s Digital Makeover

Project Background

Notedome, a polyurethane system house based in the UK, has been a trusted industry leader for over four decades. With a global client base and a reputation for quality and innovation, Notedome’s business success was well-established—but its digital presence hadn’t kept pace.

Despite its strengths, the company’s previous website was largely technical and dated in design. It lacked a strong business narrative and visual appeal, limiting its ability to connect with prospective clients, especially those outside its core network.

The leadership at Notedome recognized this gap and sought to modernize their website—not just in look and feel, but in how it told the company’s story. They needed a partner who could bring together design, content, and development with a global business lens.

“Thank you for your good work. Appreciate the copy and the picture choice—some good emotion is captured. And thank you for the visual communication guidelines. This is a good document and for sure the best way to keep brand control and will use it for the basis of all branding activity.”

Paul Fitzgerald

Market Development Manager, Notedome

Highlights

Revamped Corporate Website for a global polyurethane leader
End-to-end delivery of content strategy, UI/UX design, and CMS development
Completed within a tight 90-day window
Significant increase in global website inquiries post-launch
Improved brand storytelling and sales conversations
Project success led to an ongoing annual social media engagement

The Challenge

Notedome’s website didn’t reflect its market leadership. The digital experience was dated, the content was overly technical, and the site was difficult to navigate—especially for new global prospects unfamiliar with the brand.

Key challenges included:

Lack of compelling storytelling around Notedome’s legacy, strengths, and innovation
Outdated design and non-responsive user experience
Limited backend flexibility for internal teams to manage updates
A local vendor network that focused on technical execution rather than strategic branding or business-oriented design

Notedome needed a digital partner who could blend business messaging with modern design, ensuring the brand made a strong impression globally.

The Solution

Rite KnowledgeLabs was selected for our integrated approach to content, design, and development. We worked closely with the company’s leadership team to deliver a complete website transformation.

1. Content Development

Through deep discovery conversations with the leadership team, we redefined the key messaging to position Notedome as an industry leader with a global outlook. Content pillars included: