Project Background
GE has had a long-standing presence in India across aviation, healthcare, power, and renewable energy. While globally positioned as a tech-industrial leader, in India the challenge was to make the brand more locally resonant—not just as an engineering powerhouse, but as an employer of choice and a partner in nation-building.
With a growing employee base, robust manufacturing operations, and cutting-edge R&D centers, GE India had stories that deserved to be told in a voice that spoke to Indian audiences—with relevance, warmth, and pride.
Highlights
- Social-first storytelling that balances tech, talent, and transformation
- Localized narrative aligned with Make in India and Atmanirbhar Bharat missions
- #MyGEJourney employee advocacy series spotlighting authentic voices
- Regional festival posts, leadership snippets, and local moments driving engagement
- Always-on social listening and community management to shape positive sentiment
The Challenge
GE’s global content didn’t fully reflect the local flavor and cultural context that resonates with Indian audiences. There was a gap between the scale of GE India’s on-ground impact and how it was perceived digitally. The brand needed to:
- Localize storytelling without diluting the global tone
- Attract top Indian talent across STEM disciplines
- Address rising interest in India’s role in global supply chains and advanced manufacturing
- Build a unified voice across platforms like LinkedIn, Instagram, Facebook, and YouTube
The Solution
Rite KnowledgeLabs partnered with GE India to drive a strategic transformation of its social media presence—making it more human, local, and relevant, while staying true to its global brand ethos. Platform-Specific Approach LinkedIn & Twitter (X): Thought leadership, talent brand, and industry participation Facebook & Instagram: Cultural moments, employee voices, and festival engagement YouTube: Hero content, facility showcases, innovation stories, and leadership bytes
Narrative Tracks
- #MyGEJourney: Employee stories highlighting growth, purpose, and diversity
- Make in India & Atmanirbhar Bharat: Manufacturing capabilities and R&D excellence in India
- Local Moments: Regional festivals, national days, and India-specific campaigns
- GE Women in STEM: Empowering voices from within
- Social Listening: Active monitoring, engagement, and community care
Each piece of content was designed to build emotional connect, national pride, and brand trust, while reinforcing GE’s role in powering India’s future.
Outcome
- Significant increase in organic engagement across platforms
- Employer brand strengthened among young engineers and professionals
- #MyGEJourney became a recognizable and celebrated internal campaign
- Leadership content and factory showcases created high-reach, high-trust moments
- Social channels became an extension of GE India’s voice—human, aspirational, and local
Explore our work
Ready to tell your brand’s story through a powerful corporate website?
Get in touch with us to start your digital thought leadership journey.