Client: A Global Cloud and AI Leader
Project: Enterprise Storytelling
Solution: Content + Design
End-to-end creation of customer success stories for the client’s global customer stories platform
Project Background
Customer success stories are a cornerstone of enterprise storytelling—demonstrating how technology is enabling innovation, efficiency, and transformation across industries.
This global technology company partnered with Rite KnowledgeLabs to develop detailed, publication-ready customer stories for its worldwide repository. These stories are used across global digital channels, sales collateral, and partner enablement platforms.
Highlights
- Stakeholder interviews with end customers conducted by Rite
- Story development aligned to the client’s brand voice and content structure
- Multi-level feedback loop involving the client and their customer
- Final outputs in .doc, .pdf, and .ppt formats for global publishing
- Stories published on the client’s global customer success platform
The Challenge
The engagement required balancing multiple priorities:
- Capturing insights through live customer interviews, while ensuring accuracy and brand alignment
- Translating technical implementations into compelling business narratives
- Navigating multi-stakeholder feedback from marketing, communications, and customer leadership teams
- Delivering in specific templates and formats that complied with the client’s global design and editorial guidelines
The Solution
Rite KnowledgeLabs established a clear, streamlined content and design workflow:
1. Story Development
- Conducted structured interviews with customer CXOs, IT heads, and business stakeholders
- Developed the first draft based on the client’s approved story arc (Challenge – Solution – Benefits)
- Delivered content in .doc format with annotations for review
2. Feedback and Approval Loop
- Incorporated feedback from both the client and customer—often across two or more iterations
- Ensured legal, compliance, and brand approval at each stage
- Final copy was professionally edited and polished for publication
3. Design & Delivery
- Designed a print-ready PDF layout using client-approved templates and branded imagery
- Created a single-slide PowerPoint summary for quick reference in executive decks, presentations, and internal reviews
Outcome
- Delivered high-quality, globally compliant customer stories within tight timelines
- Enabled smoother coordination between internal teams and customer stakeholders
- Maintained consistency across copy and design, across formats
- Stories now serve as flagship content for global marketing, business development, and reputation-building efforts
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