A digital asset reflecting the Singaporean ethos of a cable pioneer

About Wilson Cables

Wilson Cables is a pioneer in the manufacturing of high performance cables and wires since 1974. A leading global provider of cables, it is known for its quality, R&D-led solutions and customer centricity. Headquartered in Singapore, it is an AM International (Singapore headquartered diversified multinational group) company.

Wilson Cables Limited, Singapore

“We recently worked with the Rite Team to revamp our corporate website www.wilson-cables.com. The team’s ability to execute the project across content, UI & creative design and custom CMS development in an offshore model helped us save time and interact with a single vendor partner.

The team’s understanding of the domain, sector insights and content writing prowess has helped to bring out our key messages in an appropriate manner. The UI-led website developed by them follows international standards and we have received good customer feedback for this new digital asset. We look forward to work with Rite KnowledgeLabs again in the future.”

The Challenge

Wilson Cables was looking at creating a powerful digital asset that demonstrated its Singaporean ethos, global quality and innovation prowess. It also wanted to showcase the wide range of cable products, world-class manufacturing infrastructure and safety practices that made Wilson Cables a preferred brand for high-performance cable requirements worldwide.

The Solution

Rite Knowledge Labs conducted a comprehensive discovery workshop with the organization’s management team to understand their business and brand perception challenges. This understanding was strengthened by in-depth research and competitive benchmarking to arrive at a targeted content, UI-UX design and technology strategy for the corporate website.

The Approach

Compelling content for positioning Wilson Cables as an industry pioneer and global leader in wire and cable manufacturing.

Singaporean ethos of the brand was brought out through a minimalistic UI design.

An intuitive UX design enabled easy navigation across products, industries and other key sections of the website.

The Results

The new website was widely appreciated by stakeholders. Focus on Singaporean quality, product innovation and world-class manufacturing infrastructure enhanced stakeholder, especially customer confidence in the organization’s abilities.