Rite KnowledgeLabs created a compelling case study strategy that demonstrated the value of the client’s technology to its customers. Our responsibilities ranged from customer interviews to content creation and design.

The groundwork was critical to our narrative. Thus, the first step was to understand the business and industry of the customer through primary research. This step enabled us to set a context for the job on hand.

Understanding the real story required us to interview the technology heads at customer organizations. Through these insights, we identified the unique crux of the stories that showed how the client added value to their businesses.

Having recognised the value proposition of the engagement, we created laser-sharp, convincing pieces of customer evidence that demonstrated the client’s relevance.

Although these were technology case studies, we refrained from using a jargonistic language in our writing. This ensured that non-technical decision-makers were able to identify with the use cases.

Further, we designed the case studies in different formats – including web publication and downloadable files.