biswadeep gupta

founder & managing director

Biswadeep is the Founder & Managing Director of Rite KnowledgeLabs. He is responsible for the overall growth of the organization in the areas of revenue generation, client acquisition and geographic expansion. He previously founded Riteverses in 2007 and in 2013 it became a part of Ketchum Sampark.

Biswadeep has nearly two decades of experience in multiple roles across business & stakeholder communications and corporate brand building. Having started his career in accountancy, he has spent most of his career in business communication and stakeholder programs. His last assignment was as Senior Partner & President, Ketchum Sampark.

At different stages of his career, he has worked at companies like Lovelock & Lewis (PwC), Adfactors PR, Brand-comm, Genesis Burson-Marsteller and Netscribes. He has held several leadership positions where he was responsible for strategy, business development and key client relationships. Today, he is trusted by leading domestic & multinational organizations and senior leaders to build their thought leadership-led reputation assets.

Biswadeep holds an Executive MBA from ENPC, Paris(India Campus). A commerce graduate, he completed his article-ship from Lovelock & Lewis(now part of PwC) at the beginning of his career. He has attended an Executive Course at Indian School of Business(ISB).

He works out of Mumbai and can be reached at:

Recent Blogs

After slow food and slow fashion, it's time for brands to embrace ‘Slow Content'

In a digitally driven world powered by rapid technological advancements, our lives have become a whirlwind of instant gratification. Content consumption has become synonymous with speed, and our splintering attention spans thrive on quick fixes and endless scrolling, always chasing the next viral sensation or the next quick byte.


ChatGPT will separate the thinkers from the writers

Gone are the days when writing was considered an art form, mastered only by a chosen few who possessed the elusive talent of weaving magic with words. Now, with the power of AI and language models like ChatGPT, it seems that anyone can pick up a quill (or keyboard) and write their way to literary greatness. Writing is no longer a magic trick, it’s a universal skill.


Building Trust and Authenticity with Thought Leadership Content

CXOToday has engaged in an exclusive interview with Zahara Kanchwalla – Co-founder & CEO, Rite KnowledgeLabs