Project Background
Notedome, a UK-based polyurethane system house, has been serving global customers for over four decades with high-performance elastomer systems. Following the successful launch of its new corporate website, the company sought to strengthen its digital presence on LinkedIn—the go-to platform for B2B engagement and thought leadership.
The goal was to use LinkedIn as a strategic brand platform to amplify Notedome’s product leadership, customer success, employee stories, and reinforce the Neuthane product series as a trusted name in the polyurethane space.
Highlights
- End-to-end LinkedIn handle management from India for a UK-headquartered B2B manufacturer
- Weekly content calendar and creative assets curated and scheduled in collaboration with Notedome’s global team
- Strategic storytelling around Neuthane product innovation, customer success, and employee highlights
- Consistent follower growth and engagement uplift in a niche industrial category
The Challenge
Despite being a known name in the polyurethane manufacturing sector, Notedome had a relatively quiet presence on LinkedIn. Their page lacked consistent content, limiting visibility and engagement with key stakeholders—especially customers, partners, and industry talent.
Key challenges included:
- Absence of a content strategy to highlight Notedome’s expertise and innovations
- Low brand recall and awareness in digital spaces beyond the existing customer base
- Lack of internal bandwidth to manage content creation and community engagement on LinkedIn
- Need to balance technical depth with accessible storytelling to engage a broader audience
The Solution
Rite KnowledgeLabs was entrusted with the mandate to manage Notedome’s LinkedIn handle end-to-end from India, working in close sync with the UK team. Our approach included:
1. Strategic Content Planning
Built a monthly content calendar focused on four key content pillars:
- Product Spotlights: Showcasing the Neuthane series with applications, features, and use cases
- Customer Success Stories: Featuring case studies, product performance, and testimonials
- People & Culture: Sharing employee stories and behind-the-scenes moments
- Sustainability & Innovation: Communicating Notedome’s commitment to quality and R&D
2. Visual Identity and Tone
- Designed visual templates aligned with Notedome’s new brand guidelines
- Maintained a professional yet approachable tone, balancing technical messaging with engaging language
- Developed a LinkedIn visual communication guide to ensure consistency
3. Performance Tracking & Collaboration
- Tracked monthly follower growth, reach, and engagement
- Held regular sync-ups with the Notedome team to align content with evolving business priorities
- Ensured smooth cross-border collaboration with time zone sensitivity and transparent communication
Outcome
- Follower Growth: Strong and consistent growth of relevant followers from the polyurethane, manufacturing, and industrial design sectors
- Higher Engagement: Posts around the Neuthane series and employee stories saw 2X higher engagement compared to industry averages
- Brand Credibility: Improved brand visibility and recall among existing and prospective customers, industry peers, and partners
- Global-Local Synergy: Successfully ran UK-based messaging and industry themes from an India delivery center
- Sustained Presence: Maintained a steady and professional digital rhythm without burdening internal teams
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